It is difficult to provide an exact figure of how many videos are posted daily on YouTube, as the platform is very large and there are many users who post videos on a regular basis.
According to some estimates, around 500 hours of video are posted on YouTube every minute, which is equivalent to more than 500 hours of video per day. However, this figure may vary and change over time.
It is important to keep in mind that, although there are a large number of videos posted on YouTube, only a small portion of them get a large number of views and attention.
Therefore, it is important to focus on creating quality content and promote it properly to be successful on the platform.
Here are five tips for creating quality content on YouTube.
Choose a topic of interest
It is important to choose a topic that you are knowledgeable and passionate about, as it will help you stay motivated and produce quality content.
If you are starting to create your first videos on YouTube and you have not yet found your niche, it is interesting to make a small comparative study on the topics that are demanding the public against the content that is already published on it.
To do this, you can use tools such as vidIQ o Tubebuddy. Both platforms have options to show you statistics and studies about keywords and the relationship between supply and demand of each.
Create a structure
Design a clear structure for your video, including a introduction, the body of the content and a conclusion. This will help keep the viewer's attention and make your video easier to follow.
Within each part you can include different points to talk about or refer to.
Creating a script for your video doesn't mean that you have to read text or use a text-to-speech converter to put it into your video. The script, like a movie script, will help you avoid skipping steps and record the content in an orderly fashion.
Use images, graphics and videos
Images and graphics can help make your content more engaging and easier to understand. Be sure to use high-quality images and choose graphics that are relevant and useful to your content.
You also have the possibility of using pieces of archive videos that include scenes related to the topic you are talking about.
There are several libraries that allow you to download this content for free:
- UnsplashYou will find more than one million free high-definition photos organized in different categories. The free photos can be downloaded and used under the Unsplash License.
- Pexels: It is another library where you will find hundreds of free stock photos and videos to download and use in your YouTube videos under the Pexels License.
- VidevoStock Video: It contains a wide variety of stock videos, both free and premium. Depending on the video you can download it in different resolutions and even in portrait format, for use in other social networks.
However, you should keep in mind that everything in excess is bad. Therefore you should not overuse videos or stock images. when creating quality content for a YouTube channel.
If you are going to show your screen or a slideshow in your video, there is no need to use additional external resources.
Speak clearly and concisely
It is important to make sure you speak clearly and concisely so that your videos are easy to understand. Avoid using technical terms or unnecessary clarifications and use appropriate pauses to help your audience follow the content.
Try to always look into the lens of your camera and speak naturally, using the right tone. Think that behind the camera is a person and you are addressing it.
As I have explained before, you do not need to read any text or script and, as far as possible, avoid using a teleprompter system to read on the screen, as it looks unnatural and makes a very bad impression on you.
Depending on the theme of your channel, you should use a more casual or more formal tone in the recording of your videos and it is advisable to keep it throughout the structure of your channel, so that you can be identified with it.
Always avoid using profanity, conflicting or prohibited expressions or words in the YouTube Community rules. This way you will avoid problems with the monetization of your channel and even its closure.
Professional editing and production
Make sure your videos are professionally edited and produced so that they will look attractive and professional. This includes using appropriate music and sound effects, as well as good lighting and excellent picture quality.
Logically, the quality of the image and sound will depend directly on the equipment you use to make the recording. If you want to create quality content on YouTube to turn it into a business and monetize it, in one way or another, you will have to invest something in buying a good camera, a good microphone and adequate lights.
If you need some guidance on this, you can have a look at the equipment that I recommend and that I use on a daily basis to create my content.
On the other hand, when it comes to editing your videos you must also put all your effort. You can use different tools to do it, free or paid:
- MovaviSemi-free tool, with a very simple learning curve, that allows you to edit your videos easily. The problem with it is that all the title packs or effects are sold separately, so you will need to invest a little more. However, you can buy the lifetime license for very little money.
- Davinci Resolve: This tool is free, although its learning curve is somewhat more complex and requires more practice to use it well. You can also buy title templates, transitions or effects from other marketplaces.
Conclusion
Creating quality content for YouTube is the best way to ensure your audience's attention, interaction and retention on your videos.
This will improve, in a directly proportional way, the CPM and bounce rate of your videos, which will undoubtedly result in increased monetization of your channel, either through the YouTube Program Partner or any other external way.
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